Minutes, 19 May
The meeting convened at 7:45 after 15 minutes of social time. Thirty members and one guest were in attendance. President Ginny gaveled the meeting into session, followed by a prayer and The Pledge of Allegiance. The first order of business was Health and Happiness by Jacqueline, which included the announcement of birthdays (Jeff and Mike, the same day!) and the anniversaries (Baldir, take note!). A joke from Larry Stohs was delivered by Jacqueline.
During Happy Dollars, Joel Collins read a letter from his 98 year old uncle and the club got an update on the status of JoAnne Whitehead’s hospitalization. Members confirmed that a process for getting flowers to her was in place.
A past Rotary scholarship recipient thanked the club for her scholarship as she recounted her success at Clemson.
The visit by Bernie Riedel and the presentation of Paul Harris Fellow pins was announced for the following week.
Harold Crawford did a classification talk.
President Ginny introduced the speaker, Chuck McKay. Chuck’s presentation focused on marketing, and the differences between transactional shoppers and relational shoppers. Transactional client are in search of the best price and drive many interactions by sellers. Relational shoppers seek the best service and value long term associations. Each of these types of buyers need different advertising strategies…the appeal to one type will not necessarily appeal to the other type. So it is important for merchants to understand their market and clients as they do advertising.
President Ginny ended the meeting promptly at 8:30.
Jay Seward, Sec elect
No comments:
Post a Comment